Market Dynamics of Guava in Haryana: Analyzing Price Spread and Marketing Efficiency

DOI: 10.22161/ijeab.105.21

Abstract:
This research paper analyzes the price spread and marketing efficiency of guava in Haryana through different distribution channels, shedding light on the complexities and nuances of guava supply chains. Four distinct marketing channels were identified, varying in the involvement of intermediaries between producers and consumers. Channel I, involving only producers and consumers, exhibited the highest marketing efficiency due to the absence of intermediaries. Conversely, Channel IV, the most intricate channel with multiple intermediaries, displayed the lowest marketing efficiency. Furthermore, the study delineates significant constraints faced by guava farmers in Haryana, with nematode infestation, inadequate sapling quality, and fruit fly damage emerging as the top challenges. These insights into market dynamics and challenges faced by farmers provide valuable knowledge to enhance guava cultivation and marketing strategies in the region. The study also identifies a need for targeted interventions to address specific constraints and improve the overall guava supply chain in Haryana, ultimately benefiting both producers and consumers.

Keywords:
Guava marketing, price spread, marketing efficiency, supply chain, Haryana

Article Info:
Received: 06 Sep 2025; Received in revised form: 04 Oct 2025; Accepted: 09 Oct 2025; Available online: 18 Oct 2025

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